PROJECT NAME

RE Accessories: Designing accessories that can differentiate RE camera as a life style product

RESPONSIBILITIES

Mechanical design, manufacturing, strategy, naming

DESCRIPTION

To differentiate RE camera from a sea of active hand held cameras, we relied on the accessories to help the product differentiate it self.  We utilized contrasting material like wetsuit cloth, Flyknit fabric, and leather to dress the product for the occasion.  We also explored a few other use cases such as a baby cam and a 360 degree timelapser.