A Stylus Concept Product for HTC

PROJECT NAME

Baton: Stylus Concept for HTC

RESPONSIBILITIES

Brand booklet, brand story, product page, web design,

DESCRIPTION

Baton is a concept product that began with self conducted consumer surveys and quantitative research on features to be included in a stylus.  Based upon a pool of data and analysis, we strategized a brand new stylus experience by rethinking our hardware and software directions.

 
 
 
RESEARCH & IMMERSION


We began by testing and immersing our work flow to include a stylus. We quickly realized that current styluses are quite a niche product. After categorizing them into general categories and functions, we believed there should be a new category of pen usage that is heavily under explored.

  

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FEATURE CONCEPTS

We ideated our hardware and software design with productivity in mind.  Revolving our features around three main pillars of design principles: productivity, information consumption, and continuity flow.

 

 

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